Lesson 7: Project — Create Your Coaching Practice Blueprint

Learning Outcomes

By the end of this project, you should be able to:

• Synthesise all Module 5 concepts into a coherent coaching practice plan
• Articulate your niche, package, and marketing positioning in clear, client-facing language
• Build actual CoachSheets artifacts (worksheets, programs) that demonstrate technical proficiency
• Evaluate your own readiness to launch or grow your coaching practice

Overview

This project pulls together everything from Module 5 into a single deliverable: your Coaching Practice Blueprint. This is not an academic exercise. By the end of this project, you will have assets you can use immediately — a niche statement, a priced package, a built worksheet, a program structure, and a marketing positioning statement.

Complete all five parts below. Each part has specific deliverables with clear criteria.

Part 1: Define Your Niche (15% of project score)

Deliverable

Write a one-sentence niche statement using this template:

"I coach [specific audience] who want [specific outcome] so they can [deeper transformation]."

Criteria

Examples

• Pass: "I coach mid-career professionals who want to transition into purpose-driven work so they can feel fulfilled."
• Distinction: "I coach senior engineers in their 30s who are experiencing burnout and want to transition into mission-aligned roles within 6 months so they can reclaim their energy and sense of purpose."

Part 1 Submission

Your one-sentence niche statement.

Part 2: Create a Coaching Package (20% of project score)

Deliverable

Design a complete coaching package with the following elements:

Criteria

Part 2 Submission

A one-page package proposal document (can be a markdown file or a document) containing all 9 elements.

Part 3: Build an Intake Worksheet in CoachSheets (25% of project score)

Deliverable

Using CoachSheets, create an intake worksheet designed for your niche client. The worksheet must be a real worksheet in the system (not a mockup or sketch).

Auto-Verifiable Criteria

These will be checked by the CoachSheets platform:

Recommended Questions (adapt to your niche)

1. What brings you to coaching at this time? (textarea)
2. On a scale of 1-10, where are you right now relative to your primary goal? (scale)
3. What have you tried before, and what worked or did not work? (textarea)
4. What does success look like at the end of our engagement? (textarea)
5. What obstacles do you anticipate? (cards — one card per obstacle)
6. What strengths do you bring that will help you succeed? (textarea)
7. How committed are you to this process on a scale of 1-10? (scale)
8. Is there anything else you want me to know? (textarea)

Part 3 Submission

Provide the CoachSheets worksheet ID(s) and/or a screenshot of the worksheet question list from the platform. Also include a brief note confirming that an assignment was created for at least one client.

Part 4: Create a 12-Week Program Structure (25% of project score)

Deliverable

Design a 12-week coaching program structure. If using CoachSheets, create it as a Program with steps. If not using CoachSheets yet, create a detailed markdown table.

Required Elements

All 12 weeks must be filled in.

Auto-Verifiable Criteria (if using CoachSheets)

Self-Assessment Criteria

Part 4 Submission

A 12-week program table (12 rows in markdown or as a CoachSheets program). If using CoachSheets, provide the program ID.

Part 5: Marketing Positioning Statement (15% of project score)

Deliverable

Write a 300-word marketing positioning statement. This is the text that would go on your website's "About" or "Work With Me" page.

Structure

Your positioning statement should cover:

1. Who you serve (1-2 sentences)
2. The problem they face (2-3 sentences — make it hurt)
3. Your approach (2-3 sentences — what makes you different)
4. The transformation (2-3 sentences — what their life looks like after)
5. A call to action (1 sentence)

Criteria

Part 5 Submission

Your marketing positioning statement as plain text or markdown.

Submission and Scoring

Complete Submission Checklist

Scoring Rubric

Pass Threshold

70/100 points to pass Module 5.

Reflection Questions

After completing your blueprint, answer these reflection questions in 2-3 sentences each:

1. What was the hardest part of defining your niche, and why?
2. How confident are you in your pricing, and what would need to be true for you to raise it by 50%?
3. What is one skill you need to develop further before launching your practice?
4. Which CoachSheets feature was most useful in this process, and how would you use it in your real practice?

Knowledge Check

1. What are the five parts of the Coaching Practice Blueprint project?
2. What is the pass threshold for this project?
3. Which parts of the project can be auto-verified in CoachSheets?
4. What should your marketing positioning statement include beyond just describing your services?
5. After completing this project, what three assets do you have that you can use immediately in your real practice?

Answers: 1. Niche statement, coaching package, intake worksheet, 12-week program, marketing positioning statement. 2. 70/100 points. 3. Part 3 (intake worksheet existence, questions, element types, assignment) and Part 4 (program existence, steps, linked worksheets, enrollment). 4. Who you serve, the problem they face, your approach, the transformation, and a call to action — with specific emotions, proof, and clarity. 5. Your niche statement, your coaching package proposal, and your marketing positioning statement (plus the CoachSheets artifacts if you built them).

Congratulations on completing Module 5. You now have a defined niche, a structured package, an onboarding flow, a marketing position, a group coaching design, and a full practice blueprint. Take this into Module 6, where you will learn about scaling, systems, and building a sustainable coaching business.