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Discovery & Vision

Empathy Map

A six-section reflection for understanding a person, a client persona, or yourself — what they say, think, do, feel, and what pains and gains them.

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1

Complete the empathy map for the person or situation you are reflecting on*

Complete the empathy map for the person or situation you are reflecting on

2

Looking at all six sections together, what is the biggest insight?*

3

Where is there a gap between what they say and what they actually do?*

4

What does this map reveal about what they most need?*

5

Based on this, what is one way you could adjust how you show up for them?*

Educational Guide

The Empathy Map is a collaborative visualization used to articulate what we know about a particular person, in this case often a partner, employee, or even the client themselves. It breaks down into what they Says, Thinks, Does, and Feels, helping clients step outside their own narrative and develop profound perspective-taking and compassion.

Built for the Client Experience

  • Sent via magic-link directly to client's email or SMS
  • Requires no client app installation or portal login
  • Responses stream instantly back to your coach dashboard